关于Chrome应用商店

今天看到Chrome份额超火狐的新闻,就顺便看了下Chrome应用商店,比前段时间多了许多有趣的应用,真的让人惊喜。大致分为这样几类

  1.  浏览器加强类:主要是针对浏览器现有功能进行改善,以插件形式存在,产品有Speed Dial等。

之前一直很不爽Chrome主页面的快捷tab页面不能自行改动,导致很长一段时间内,我登陆微博都要先上百度,再从百度的快速链接中点击微博==。而Speed Dial弥补了这一产品缺陷,如下图所示,完全定制,切换自如。

启示:产品本身的缺陷,可以靠应用商店的产品来弥补,这说明了什么呢?当你使用产品觉得不爽,就重新设计一下吧!而产品本身的开源赋予了开发者这样的权利,同时也让产品更加完善。想起今天看到有一知名设计师批评并重新设计了纽约时报的网站外观,脱离了门户网站堆砌信息的调调,变得更加简洁大气,我都想拿来做博客外观了,可惜纽约时报不接受改版的提议。

2.   功能附加类:主要是针对用户需求对浏览器进行产品的扩展,让浏览器以定制化、多功能、超越浏览器本身,而是操作面板的形式存在。产品有:关灯看视频、谷歌浏览器转手机、天涯助手等

启示:做产品常有的困惑是,有的需求,不是所有用户都需要,往往只是一类人有需求,比如我就经常需要在电脑浏览器和手机之间转换,那么这个小插件就很适合我。对于经常逛天涯的人来说,天涯助手看帖子无疑非常方便,而对于我价值不大。这时,按需下载的方式就凸显了其优势,资源得到了合理的配置,用户也看到了想拥有的功能。其他平台级产品采用这种模式如何呢?

3.   产品快捷方式类:这类应用往往已经存在,下载后以网页端形式存在,如Evernote、Google reader等

启示:在浏览器多一款应用,可以多一个客户端,也增加了产品使用率。

4.   产品推广类:是新产品的推广方式,让产品快速融入到用户日常生活中去。如一淘推出的如意淘、花瓣网等

这是最让我惊喜的部分,最近Chrome增加的中文应用,有好多就是为了推广产品而推出的,也带给用户切实的便利,比如下图的如意淘

让我惊喜在于,如意淘会在浏览电商网站时才出现,即时提供价格对比,存在的形式也一点都不让用户反感,并且省去了在一淘搜索的时间,真的……amazing!

启示:在用户需要的时候出现,自然而然的融入到用户的需求场景中去。

 

回过头来818开放平台,之前尝试过Q+开放平台,360开放平台,但都让我很失望。因为,使用他们提供的开放平台之后,完全找不到自己原来放在桌面上的内容,而且被强塞了一大堆我不需要的应用,尤其是360,还分了六七个页面,本意做类ipad外观是好的,但强迫用户看不需要的东西是绝对不可以的!

而Chrome没有标榜自己是开放平台,却默默的做到了他们没有做到的一点,让用户选择自己需要的!

 

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