微信的平台之路

有些事,表面喧嚣热闹却不产生任何价值,不过是IT圈里扯皮调戏。有些事,表面悄无声息,却在影响着亿级用户。微博上还在热议什么大战究竟有几个sb,微信笑而不语,推出了4.3版本,简单的黑底白字,信息摇摇可得。

坐拥一亿用户,微信不再仅仅是对讲机,它有了社交流信息、开放平台、公众平台、PC与手机打通,一次次更新步步紧逼,划分着移动互联网的楚河汉界。

比起QQ,微信的聪明在于太懂得取舍。曾经的QQ,为了打造一站式的上网平台什么都做,QQ越来越重,打开一次有太多弹窗,小小的面板挤满了功能按钮。我能想象微信在众多公司产品线要求其整合与增加入口时多有压力,做一个入口然后绑满所有产品捆绑销售,是所有土财主的梦想。那样的微信,将成为一个拥有腾讯新闻、QQ邮箱、腾讯手机管家、腾讯游戏大厅、QQ音乐、QQ阅读、QQ浏览器、腾讯视频、QQ通讯录、QQ同步助手等等的✨腾讯生活万能小助手✨!土财主们太不尊重用户的选择权,土财主们永远不懂互联网中互联二字的真正含义。有着大格局的产品,从来不自己包揽所有事情,搭建一个便于创造与传播的平台,拥有吸引合作伙伴的核心价值比如社交链,然后这个平台上合作伙伴做的每一件事情都在给产品添加功能、增加用户黏性。

写到这里,连我都觉得像是微信的软文。。。其实还有一些不那么完美的地方。

1、手机与PC的连通

从手机到PC与从PC到手机,不应该是两条单行路,而是一条双向路。微信把从手机到PC的网页版定义为连接键盘(wx.qq.com),把从PC到手机定义为摇一摇传图(wx.qq.com/yao)。但拥有这两种行为的并不是两类用户,既然求便捷,合二为一最便捷。当然我认为bump的碰一下空格键传图最帅气无可替代!神马插件二维码都不用。

2、公众平台

公众平台现在更像是信息订阅平台,和消息提醒混在一起时,订阅不宜过多,超过5个基本就崩溃了,信息多了就需要聚合的规则。既然公众平台可以通过创建图文模板来降低创造与传播信息的门槛,那么是不是也可以通过创建网站模板来降低创造web app的门槛,这样就有了品牌、电商。

公众平台的价值还可以拓展到线下,微信有天然的LBS与互动属性,只要让公众帐号在附近的人中可搜索,就能连接附近的服务业。有了人流、信息流,接下来就是物流、资金流。

3、开放平台
开放平台的连接还是应当规范,让合作的应用在需要的场景中出现,而非简单的添加到附加栏,点进去就跳转到其他应用并且发现没有任何操作可以回流到微信。

——完——

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