最简单的音调,需要最艰苦的练习

“滑雪对于初学者简直是天方夜谭,你要怎样才能记住教练所说的每一个动作?屈膝,眼睛往下面的山丘看,重心向下,保持背部挺直,还得学着身体往前倾,要求似乎没完没了——你怎能记住这么多事,同时还要滑雪呢?”

读到这句时会心一笑,学习爵士舞的体验也是如此,总是要先把每一个动作从舞步中肢解出来,重复许多遍,把一个动作做到极致。然后,当把动作连贯起来的时候,会有一种突然不会做了的感觉,头脑里需要记得的事情太多,就忘了节奏。但是,当把连贯的舞步也重复上许多遍,从某一刻开始,就突然听到了身体里的节奏,练习了许多次的要领已经深入骨髓,只要跟着直觉走,跟随音乐的节奏而舞动,是一件再自然不过的事情了。这个重拍,就是应该一甩头摆一个酷酷的pose。

无独有三,村上春树在《当我谈跑步时,我谈些什么》中说,“整整一天只练了肩膀的转法,这种情况时常有。这相当地累人,而且无聊。然而时过境迁、回首往日,便会明白:“啊哈,原来如此啊!”将部件全部组装起来,显现出了整体,这时方才明白个别部件的机能。就像黑夜过去,黎明到来,依稀朦胧的千家万户的屋顶,其形状与色彩鲜明地浮现出来一般。付出时间乃是最好的捷径。”

初学一门技能,你可能感觉事情看起来很简单,这时候看山是山。深入时会发现一个个细节还有很多学问,这时候看山不是山,是树。当掌握了所有的细节,需要的是把细节全部组装起来,然后忘掉细节,让它们成为习惯,才能看到整体,这时候看山还是山。

这也可以解释为什么有些道理总要在亲身实践以后才能真正领悟,为什么人们总是容易陷入细节中忘记初衷,你知道,进化从来不是那么容易。

最近一直在想,如何衡量一个产品是否成功呢?这细细的金线在哪里。

没入行前,阅读的产品经理书籍告诉我的答案是,用户价值和商业价值。我还想,这不是显而易见的么。

入行后,用户价值和商业价值被量化成KPI,就和学生时代的分数一样,一定要有一个量化标准才行。但是,KPI是手段而非目的,当陷入追逐KPI的细节中,是会得出一些有悖于用户价值的结论的。

让我们换个问题,如何衡量一段好的感情呢?相处时长、付出的金钱、联系频率、连续见面天数?如果你的女朋友对你说,“亲爱的,为了印证我们的感情,以后每天打一次半小时以上的电话,至少十条信息,每个月拿出你工资的五分之一给我”,你肯定想,“丫有病吧”。

既然如此,又怎么能只用使用时长,付费规模,启动次数,日活跃来衡量用户对一个产品的感情呢?

软件工程是艺术和科技的结合,它让信息的组织和传播变的更加高效、让社交从未如此之近、让实现一个想法的成本降低,如果不能理解这些,就不能理解用户的使用场景,用户在无聊时、焦急时、求助时打开一个产品的心情,用户对产品的拥有感、信赖感、不可替代感和愉悦感。

从小白用户到高层,随便谁都可以提需求加功能。你可以不懂移动互联网、不懂软件工程,但是,你不能不懂人心。

现在的我,不敢说已经看清了山水,但我知道必须从树木中跳出来。

一些移动互联网的论坛上,很多演讲者只宣传自己的产品、自己的公司。我想说,公司的产品不是全部,公司的战略未必是行业趋势,公司的梦想也不代表你的梦想。甚至跳出公司都还不够,要从IT圈里跳出来。

与其在这里看我这篇文章,不如走出家门,看看这个广阔的世界。

如果做榜单运营,就去书店里研究书本的陈列、热销榜对销量的影响;

如果做电子商务,就去商场里研究商品的布局、光线的明暗、客流的分布;

如果做社交网络,就去人群中观察演讲时大家感兴趣的点,观察举着高脚杯优雅交谈的人们在说什么;

如果做设计,就去美术馆看油画、去音乐厅听演奏,找到最触动人心的点;

如果做传统行业的迁移,就去打工一个月,观察传统行业存在的形态带来的优势和弊端;

科技无法脱离人文与艺术的交融,人文和艺术也不能脱离现实存在于空想中。

掌握用户价值和商业价值,需要回归简单,却也需要最艰苦的练习。

在书店翻到这句话,与君共享:

探索永无止境,

当我们努力地追寻结果时,

会发现被带到了开始的地方,

这才了解到它真正的含义。

——Eliot,The Four Quartets

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