不想当客服的创业者不是好产品经理

   

自从做产品以后,就有了一种强迫症,喜欢到处试用各种产品并给人家提建议。

今天测试了一款LBS照片分享应用——画说。界面如下

可以看出第三页的界面还是挺有特点的,不过功能上依然不够杀伤力。发现其中一枚活跃用户是画说创业者时,提了这样几个建议

一是既然以图片分享为主,照片画质就很重要,能否加入图片修饰功能,或者允许与照片应用如Carema360等连接。(著名的Instagram就是主打炫目的照片效果)

二是画说是由用户创造内容的,但没有达到一定规模,就没有足够丰富的内容。像我现在在大连的黑石礁,“附近”就只能看到我自己发的,能否提供可选择范围区间,比如扩大到大连市,辽宁省呢?(这个是突发奇想的,不知道技术是否可行,但LBS应用的关键就在于突破规模,不让用户觉得,没什么好玩的嘛。)

三是使用画说时,我发现其中的社交需求很强,也就是常说的,把妹是刚性需求,呵呵。能否在这方面做文章,提供更多的用户信息、兴趣、用户互动活动~(Instagram的一位用户这样评价,可以认识世界各地一些情趣相投的朋友。也就是通过共同爱好、关注话题去发现这样一种社交属性,我认为这是照片分享应用中不可或缺的功能。)

最后的结论是,国内做照片分享的很多,就看谁能先抓住用户的心了。

对方的反馈是,会根据大家的建议不断完善。

其实做产品,倾听用户的想法是必不可少的,尤其是当你没有充分的了解用户心理。所以说,不想当客服的创业者不是好产品经理。


回过头来说说照片分享应用,无论国内国外都很多人在做的项目。我认为有这样几个关键点

  1. 照片对于用户的价值。
  • 相关性:我可能不关心路人甲中午吃了什么,但如果是好朋友的,就会点进去看看。
  • 共鸣:符合兴趣,或是有共同经历等能引起用户共鸣,对其是有价值的。
  • 发现:可能是推荐了同一个城市的某家奶茶店,或是某处地方的银杏落叶很美,让用户发现新东西。

把握了这几点,就不会拘泥于产品本身,而是打造一个对用户有价值的照片分享平台,其中要有用户的社交网络,可以通过导入好友或者通讯录,也可以通过GPS、NPC来实现附近用户的共享;可以打造基于兴趣的聚合;要有能让用户发现新鲜事物的版块。

   2. 引爆流行

一个产品市场反应平淡,有可能是因为用户认为它是一坨屎,也有可能因为没有达到引爆流行的临界点。

这本书列入书单了,等到下次写读书笔记时一起谈吧~

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