Prune | Jan 2026
Timeline
Jan 2026 (5 weeks)
Jan 2026 (5 weeks)
Type
ToC Mobile app
AI agent
ToC Mobile app
AI agent
Team
Just Me
Just Me
My Role - Product Designer
Defining Problem
User Research
Feature scoping
User Flow
Wireframing
Design System
Prototyping
Usability Testing
Defining Problem
User Research
Feature scoping
User Flow
Wireframing
Design System
Prototyping
Usability Testing
Overview
Manage your digital subscriptions hassle-free with AI agent.
Prune is a series of features of managing your digital subscriptions that designed to be added on to existing bank apps.
Prune is a series of features of managing your digital subscriptions that designed to be added on to existing bank apps.
Discover
Many people unknowingly waste tens or even hundreds of money every month.
Source: https://www.researchgate.net/publication/381547600_Unsubscribe_From_Anxiety_The_Psychological_Costs_of_Subscription_Service_Overload
https://www.researchandmarkets.com/reports/6170476/subscription-economy-global-market-insights#:~:text=At%20its%20core%2C%20the%20subscription,to%20both%20providers%20and%20subscribers.
https://www.researchandmarkets.com/reports/6170476/subscription-economy-global-market-insights#:~:text=At%20its%20core%2C%20the%20subscription,to%20both%20providers%20and%20subscribers.
Research
All my participants have forgotten at least once to cancel their subscriptions and lost money.
I have conducted 5 user interviews, and collected 21 user surveys to understand deeply their digital subscriptions usage, habits and their frustrations.
I summarised 3 main pain points:
I summarised 3 main pain points:
Quotes from the participants:![]()
Competitive Analysis
My opportunities for this project:
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My opportunities for this project:
- No usage report;
- Deceptive patterns;
- No Direct Cancellation.
Problem
How might we help People with more than 7 subscription services to manage their subscription easily and avoid financial loss?
Solution
#1 - Manage Subscriptions in one place
#2 - Get timely notifications
#3 - Easy cancellation with AI agent
Style Guide & Design Syetem
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Result
Based on the SUS survey, 5 usability testings and component audit, I concluded below key result:
