Purrr | April 2024
Launched, B2C, Wellbeing
Launched, B2C, Wellbeing
Timeline
April 2024 - June 2024 (8 weeks)
Team
Pepsi - Founder & Developer
Qianqian Lin - Founding Designer
Purrr is a cat-purring white noise mobile app for stressful people.
By blending purring with white noise, we aim to create a soothing soundscape to reduce stress and anxiety, promote relaxation and overall well-being.
Problem
In 2023, 62% of people across 31 countries experienced stress 😫 globally.*
In today’s fast-paced world, stress and anxiety levels continue to rise as many struggle to relax due to work pressures, relationship challenges, and constant information overload.
*Ipsos: https://www.ipsos.com/en-ch/world-mental-health-day-2023.
In today’s fast-paced world, stress and anxiety levels continue to rise as many struggle to relax due to work pressures, relationship challenges, and constant information overload.
*Ipsos: https://www.ipsos.com/en-ch/world-mental-health-day-2023.
Goals
1. Provide a simple and frictionless relaxation solution.
2. Help the user reduce stress and anxiety.
3. Design an aesthetically soothing user experience.
2. Help the user reduce stress and anxiety.
3. Design an aesthetically soothing user experience.
Research
User Research
73% of people would like to sleep and listen to something to relax
In order to understand the user with the relaxation problem, I conducted a quantitative research through a survey with 30 people age between 22 - 30.
In order to understand the user with the relaxation problem, I conducted a quantitative research through a survey with 30 people age between 22 - 30.
Competitive Analysis
Lacking of emotional connection
I researched 4 competitors in the current market, what I took away were:
Lacking of emotional connection
I researched 4 competitors in the current market, what I took away were:
- Conversational copy fosters a stronger connection, making the app more approachable.
- A variety of sound options offers choices but can also overwhelm and become addictive.
- Minimalist visuals with simple graphics reduce cognitive load, promoting relaxation.
- Most white noise uses natural sounds, which can feel neutral or lack emotional warmth.
Ideation
Design Exploration
To determine the most important features that should be displayed on the home page, I tried different ideas.
To determine the most important features that should be displayed on the home page, I tried different ideas.
User Flow
Wireflow
Final Solution
Design System
Illustrations
UI
Prototype
User Feedback
I conducted a user testing of 12 people to evaluate whether Purrr helps them relax and how satisfied they are with it.
All my participants found it's very straightforward to use Purrr. Interestingly, 1 person mentioned she would also use Purrr as a focus clock to help her stay concentrated.
All my participants found it's very straightforward to use Purrr. Interestingly, 1 person mentioned she would also use Purrr as a focus clock to help her stay concentrated.
Launch
We lauched Purrr on 25 Oct 2024, in 3 days, we surpassed 1,300+ downloads and gaining profits gradually.
Takeaways
Learned to create a design system from scratch and to collaborate with a developer and hand off final deliverables. I challenged myself to think of many different designs for the home page and distill the main core features. If I have more time, I would continue to gather user feedback and make improvements.