S&P | Sep 2025
Timeline
Sep 2025 (12 weeks)
Sep 2025 (12 weeks)
Type
Web app (Manufacturing)
AI
Web app (Manufacturing)
AI
Team
1 Product Manager
2 Software Engineers
1 AI Engineer
1 UX/UI Designer (Me)
1 Product Manager
2 Software Engineers
1 AI Engineer
1 UX/UI Designer (Me)
My Role
Defining Problem & Goals
User Research
Feature scoping
User Flow
Wireframing
Design System
Prototyping
Usability Testing
Defining Problem & Goals
User Research
Feature scoping
User Flow
Wireframing
Design System
Prototyping
Usability Testing
Overview
From Customer Insights to Instant Kitchen Visuals
S&P is a web application that helps kitchen planners to handle their day-to-day tasks easier by reducing administrative tasks, providing real kitchen inspiration based on real product catalogue from the kitchen manufacturer.
S&P is a web application that helps kitchen planners to handle their day-to-day tasks easier by reducing administrative tasks, providing real kitchen inspiration based on real product catalogue from the kitchen manufacturer.
Discover & Research
A €7.4 Billion Opportunity
With compound annual growth rate 6.85%, the kitchen manufacturing maket in Germany is robustly growing. With at least 10 main kitchen manufacturers in Germany, the competition is fierce.
- Big opportunity
- Germany is home to the world’s largest kitchen manufacturers.
- The industry is facing transformation.
Source:
https://www.statista.com/outlook/emo/furniture/kitchen-dining-furniture/germany
https://www.ibisworld.com/germany/industry/kitchen-furniture-manufacturing/804/#:~:text=What%20is%20the%20market%20size,3.1%20%25%20between%202020%20and%202025.
The Kitchen Planner is the Key to Unlocking Sales
The kitchen planner normally hired by kitchen retailers and studios, they guide customers, select products, and ultimately decide the manufacturer and the units in the final kitchen planning.
The Pain: A Process Stretching from 2 Months to 2 Years
As the UX/UI designer, I led the user interviews and created the interview guildelines. As a team, we conducted 7 user interviews with kitchen planners and 5 user intevriews with kitchen buyers. we uncovered a inefficient and time-consuming workflow.
Challenge
How might we make a young kitchen planner’s life easier to increase sales and bring value to the kitchen manufacturer?
3 Major Iterations
1. Allow the user to record and input text
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- Based on the user feedback, involving audio and text modes of data within the product helps reduce friction.
- Avoid the hassle of switching different tools.
2. A more intuitive navigation
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- Based on the feedback, the tabs of Kitchen inspirations and Customer needs requires more interaction, which is not necessary.
- Navigation should be as simple as possible.
3. Enhance clarity for prompt-based inspiration
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- Based on the feedback, there is a lack of clarity between sources and generated inspiration, particularly when users try to refine inspiration via prompting.
Solution
1. All-in-one Customer Needs Analysis
2. Generate Real Inspirations
3. Adjust and Iterate on Inspirations with Ease
Style guide & Design system
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Result
